I got around to emailing Novatech support thinking I'd probably have to end up sending it back to get plugged in properly or that I'd not bother with that and open the thing up myself. But instead I got an email from them suggesting that I remove the battery and power cord and press the power button a few times to clear any static buildup.
And it worked.
In retrospect, like all these things, it seems eminently reasonable now. But I didn't think I'd have have static cling in my keyboard.
The original posting in the new journal is here